Conforama

"...And much more..."

Categories:
Strategic management, creative direction, art direction.
Producer:
Gloria Marzabal
Year:
2021

What is hidden behind a TV ad or a TikTok post? Assisting a retail décor and home furnishings giant in its digital transformation and staying by their side for more than seven years while grappling with the challenges of ecommerce: beyond coming up with creative concepts campaign after campaign, it’s about being part of the team as we build the brand day after day. Plus, it’s about being able to learn from the industry giants and applying it to the little brands to help them grow: that’s the best part of being THE agency.

How is it possible to show all the different styles that Conforama purveys? How can we convey to Conforama’s customers that they include mattresses, sofas, household appliances, wardrobes, other furnishings and even décor? Well, how about with music, spontaneity and just a little dose of cheekiness?