What would the world be without sofas?

Strategic management, creative direction, art direction.

What is hidden behind a TV ad or a TikTok post? Assisting a retail décor and home furnishings giant in its digital transformation and staying by their side for more than seven years while grappling with the challenges of ecommerce: beyond coming up with creative concepts campaign after campaign, it’s about being part of the team as we build the brand day after day. Plus, it’s about being able to learn from the industry giants and applying it to the little brands to help them grow: that’s the best part of being THE agency.

Have you ever stopped to think about what the world would be like without sofas? With this simple yet striking thought, we presented the concept of #practicaelsofing (#practisesofaing) and showcased just how important it is to have a great sofa at home. Elegant, subtle humour to reinforce a very insightful insight.