Conforama

Do you have Bed-itis, too?!

Categories:
Strategic management, creative direction, art direction.
Producer:
Harryrules
Year:
2017

What is hidden behind a TV ad or a TikTok post? Assisting a retail décor and home furnishings giant in its digital transformation and staying by their side for more than seven years while grappling with the challenges of ecommerce: beyond coming up with creative concepts campaign after campaign, it’s about being part of the team as we build the brand day after day. Plus, it’s about being able to learn from the industry giants and applying it to the little brands to help them grow: that’s the best part of being THE agency.

Bed-itis is that unconditional love of your bed. That absorbent power that draws you back home to enjoy it, that 5 extra minutes, that love of tightly tucked sheets… We reproduced this amazing force of attraction that our beds exert over us with a fun concept insight.