Conforama

"Now it’s time"

Categories:
Strategic management, creative direction, art direction.
Producer:
Gloria Marzabal
Year:
2020

What is hidden behind a TV ad or a TikTok post? Assisting a retail décor and home furnishings giant in its digital transformation and staying by their side for more than seven years while grappling with the challenges of ecommerce: beyond coming up with creative concepts campaign after campaign, it’s about being part of the team as we build the brand day after day. Plus, it’s about being able to learn from the industry giants and applying it to the little brands to help them grow: that’s the best part of being THE agency.

After one year of lockdown, we suggested that the client launch a campaign to turn around the mood in homes, to give them an injection of optimism and good vibes by telling people that ‘Now it’s time’ to be positive, to smile, to reboot their enthusiasm and to reimagine a new home.