Adidas

Compete to be the quickest.

Categories:
Creative Direction, Art Direction.
Year:
2012

‘Impossible is nothing’.  That’s exactly what we said when we set out to work with one of the most famous brands in the world.

And we did it. With contents to explain its support for the top national tennis players, for football and for fair play, for the national team…

Brand contents in their pure state, contents that connect and entertain. And that make us think when we put on our trainers every day: nothing is impossible.

Activation campaign of miCoach Speed_CellTM. Through a competition launched on digital platforms, Del Bosque was seeking the 11 quickest players in Spain to take the winner to the UEFA European Football Championship. Their names appeared in the sports press, billboards in football patches and professionals’ Twitter accounts.